A two-year regional capacity-strengthening initiative funded by environmental donors, helping Latin American civil society organizations build effective influencer engagement strategies for climate advocacy tied to COP16 and COP30.
Many climate and environmental organizations across Latin America recognized the growing importance of influencers in shaping public conversation online, but lacked the internal systems, tools, and experience needed to build effective influencer programs. Organizations faced challenges identifying the right influencers, translating technical climate issues into engaging public-facing content, and building long-term creator partnerships that could help campaigns break beyond traditional
advocacy audiences. Ahead of major global advocacy moments like COP16 and COP30, there was a clear opportunity to strengthen how organizations used digital storytelling and influencer engagement to expand public visibility around environmental and climate issues.
Global Wave Digital designed and facilitated a two-year regional influencer capacity-strengthening initiative supporting civil society organizations across Latin America. The program combined live workshops, practical exercises, campaign planning support, and individualized coaching sessions to help organizations move from influencer strategy development into real-world campaign implementation. Participating organizations developed influencer recruitment strategies, campaign launch plans, creator outreach systems, campaign messaging frameworks, and influencer engagement toolkits. The initiative supported organizations working across climate justice, Indigenous territorial rights, biodiversity conservation, feminist climate advocacy, and environmental storytelling.
The program helped participating organizations build stronger influencer engagement systems while significantly expanding the visibility of climate and environmental campaigns across Latin America. Campaigns featured Indigenous advocates, environmental educators, climate justice activists, scientists, and regional creators who helped translate complex climate issues into accessible, engaging digital storytelling across Instagram, TikTok, Facebook, and YouTube. Participating organizations launched campaigns tied to COP16 and COP30, helping elevate climate narratives to broader public audiences across Latin America.
• Community-centered storytelling drives stronger engagement: Campaigns rooted in lived experiences, local voices, and authentic storytelling consistently outperformed generalized awareness messaging.
• Video-first content helped organizations expand visibility: Short-form creator-led video content generated stronger engagement and helped campaigns reach audiences beyond existing advocacy networks.
• Combining training with implementation support accelerated adoption: The blend of workshops, individualized coaching, and campaign execution support helped organizations move more quickly from strategy into real-world mobilization.
• Influencer engagement works best as a long-term strategy: Many participating organizations integrated influencer engagement into broader communications planning beyond COP-related campaigns, helping establish more sustainable digital mobilization systems.
Client
Trampolin Program
Latin America
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