Case Study

AI for Advocacy: Building Global Capacity for Responsible AI Adoption

Global Health Advocacy Incubator (GHAI)·June 2026

GHAI launched the AI for Advocacy Pilot Program to help advocacy organizations explore how artificial intelligence could strengthen research, policy analysis, communications, and campaign execution.

Impact at a Glance

4
Countries
4
Pilot Projects Launched
01

The Challenge

Many advocacy organizations were eager to explore artificial intelligence but lacked practical guidance on where AI could create value, how to evaluate emerging tools, and how to use them responsibly. At the same time, GHAI sought to better understand how AI could strengthen its capacity-building and technical assistance model while ensuring human expertise, ethical oversight, and organizational priorities remained at the center.

02

Our Strategy

Global Wave Digital partnered with Global Health Advocacy Incubator to design and facilitate the AI for Advocacy Pilot Program, a learning initiative that explored how responsible AI could strengthen advocacy capacity across participating organizations.

The pilot emphasized practical experimentation and collaboration through training, coaching, office hours, workflow mapping, and pilot testing. Together, GHAI and participating organizations explored real-world advocacy use cases, tested AI solutions in their workflows, and documented lessons that are informing future capacity strengthening and technical assistance, sharing learnings with each other as a cohort.

03

Results & Impact

The pilot generated valuable insights into how advocacy organizations can responsibly evaluate and experiment with AI in support of their work.

  • Four pilot projects launched across four countries
  • Practical AI use cases identified across research, communications, and advocacy workflows
  • Increased organizational confidence in evaluating AI tools responsibly
  • Stronger understanding of governance, human oversight, and ethical considerations
  • Actionable lessons to inform GHAI's future capacity strengthening and technical assistance approach

Rather than measuring success by AI adoption alone, the pilot demonstrated the value of structured experimentation, peer learning, and continuous evaluation as organizations begin integrating AI into their work.

04

Campaign Creative

Lessons Learned

Successful AI adoption begins with strategy, not technology.

The pilot reinforced that organizations benefit most when AI initiatives are grounded in clear objectives, practical workflows, and responsible governance. By combining training, coaching, and real-world experimentation, GHAI gained practical insights that will help shape future AI capacity-strengthening efforts and technical assistance across its programs.

Client

Global Health Advocacy Incubator (GHAI)

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