Building the digital capacity of tobacco control advocates worldwide for more than a decade.
Tobacco control advocates around the world face increasingly complex communications environments. From tobacco industry interference and misinformation to youth-targeted marketing and emerging nicotine products, organizations need modern advocacy skills and digital tools to effectively influence policy and protect public health.
Many advocates operate with limited communications resources, making it difficult to build sustained campaigns capable of mobilizing supporters, engaging decision-makers, and driving policy change.
For more than a decade, Global Wave Digital has partnered with Campaign for Tobacco-Free Kids and tobacco control organizations worldwide to build and manage the Digital Advocacy Center (DAC), a global training, capacity-building, and technical assistance platform.
Through the DAC, we provide:
Our programs equip advocates with practical skills, proven strategies, and campaign resources that can be immediately applied to local, regional, and global tobacco control efforts.
Since launching the Digital Advocacy Center, Global Wave Digital has helped train and support more than 1,300 advocates across Africa, Asia, Latin America, Europe, Eurasia, and North America.
Advocates have received training and technical assistance on:
In 2024, the DAC trained 301 advocates through programs focused on influencer engagement, AI for advocacy, CRM systems, tobacco tax communications, digital campaigning, and community management.
In 2025, the DAC trained an additional 271 advocates from around the world through global training programs, accelerators, technical assistance initiatives, and specialized tobacco control advocacy workshops.
Together, these advocates form a growing global network advancing evidence-based tobacco control policies and protecting communities from the harms of tobacco use.
Strong advocacy movements require long-term investment.
By combining training, technical assistance, technology, and peer learning, organizations can build lasting advocacy infrastructure that continues driving impact long after a single campaign ends.
The Digital Advocacy Center demonstrates that investing in people, skills, and networks creates stronger movements capable of responding to emerging challenges and advancing meaningful policy change around the world.
Client
Campaign for Tobacco-Free Kids
Service Areas
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