The Global Wave Brief

More than half of heads of state are on LinkedIn. Our new explainer shows climate experts how to reach the decision-makers who matter most.

The future of digital advocacy is not about finding the creator with the biggest following — it's about finding the right messenger.

With almost 5 billion social media users worldwide, it is more important than ever to meet your audience where they are. Digital communications is the single most effective investment social movements can make to educate and mobilize the public.

Social movements are ultimately about people — and building movements online is no different. Advocacy organizations are finding the messenger is increasingly becoming as important as the message on social media platforms.

To many people the distinction between digital marketing and digital advocacy is lost in translation. But to us, it is critical. Digital advocacy is using digital communications to influence a policy outcome — and that changes everything about your strategy.

Foundations have a unique opportunity — and responsibility — to equip their grantees with the digital tools, training, and resources they need to succeed in advocacy. Here are six ways to make a real difference.