Developing an Influencer Network

Influencers don’t have to have a million followers if they represent an important constituency of a key member of parliament.

Digital Marketing vs. Digital Advocacy

The goal is always to influence policy. While public education may be a part of the strategy, it must be a means to a policy end.

How to Host a Global Twitter Chat

Funders occupy a unique position to foster cross-regional and cross-sector conversations.

Six Ways Foundations Could Be Better Supporting Their Grantees in Their Digital Advocacy

Foundations occupy a unique role where they can act as a centralized hub for resources, capacity development, and data analysis.

5 Tips for Smarter Measurement Strategies

Here are a few tips to help digital strategists evaluate their overall performance.

Sifting Through the Policy Wonk

Strategic planning for online tools and tactics often will occur after an overall campaign goal or objective has been set.

An Honest Online Engagement Program

Why Online Fundraising Needs to Get Real Before They Kill Email

What’s Your Open Rate?

Senior managers want hard and fast ways to contextualize the performance of their organization’s digital program.